Upwork
Upwork is an innovative platform where clients can find top-tier talent from around the globe to bring their projects to life.
Launched influencer marketing campaigns targeting business decision makers to rethink how business can be done through Upwork.
Campaign Management
Influencer Strategy
Report and Analysis
KEY RESULTS
Focused on primary KPI of clicks and site visits by leveraging strong CTA’s with an emphasis of engaging content and messaging.
Leverage paid amplification to assist with higher impressions and overall awareness.
Strong plays and views from creators helped lead to succeeding organic impressions/plays/views industry benchmark by 66% of our actual goal of 1.8M.
PARTNERSHIP EXAMPLES
Client
Upwork
Year
2023-2024