JOAH Beauty
Cruelty free, K-beauty brand that uses efficacious, high-quality skincare ingredients to craft makeup that boosts skin health.
Campaign Management
Influencer Strategy
Report and Analysis
KEY RESULTS
Partnered with influencers on TikTok to create impactful storytelling content for JOAH Beauty to achieve three main goals: Content, Awareness, and Conversion.
Created a pilot program for a specific campaign with creators who have Amazon storefronts. Introducing a new platform such as Amazon helped JOAH expose its brand to new audiences, which allowed more product exposure and allowed JOAH to find a larger market for little additional outlay.
JOAH Beauty saw a 22% lift in sales during the timeframe of the program for their Eye Serum Concealer.
Contributed to exceeding JOAH’s KPI’s during our 6-month partnership, achieving a remarkable 7.4M+ impressions, over 100k+ engagements, and a reach exceeding 10 million.
PARTNERSHIP EXAMPLES
Client
JOAH Beauty
Year
2022